Bioré NPD Content Strategy

Q4 2024

Project Overview

  • Create an innovative content strategy for talent-generated, user-generated, influencer, and branded content to support 3 new product developments. Include concept briefs, mock videos, and influencer recommendations.

    • Plan and organize during Q4 2024

    • Execute in Q1 2025.

  • Full slideshow deck containing:

    • 3 priority concept briefs for each NPD with photo and video examples for each.

    • A list of additional concepts for each product to be completed after Q1 2025.

    • A breakdown of concepts for the 2025 brand launch shoot and those to be passed to the UGC agency.

    • A video showcasing one trendy concept for discussion at their 2025 marketing meeting.

  • The Bioré team is finalizing the release of new product developments and plans to integrate these concepts into their Q1 brand shoot, while passing UGC concepts to their agency after launch.

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