Curel Content Innovation

Q4 2024

Project Overview

  • Innovate brand content strategy with creative ideas to promote the Ultra Healing lotion. Develop content concepts and outsource creators to execute within the agreed budget.

  • October - December 2024

  • Full slideshow deck including:

    • 5 priority concept briefs for 2024 with photo and video examples

    • A list of additional concepts to be completed in 2025

  • Creators have been selected, and detailed content briefs are being drafted and sent out. Upon completion, content will be reviewed and approved by the brand team before going live in December.

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