Jergens NPD Market Research

Q4 2024

Project Overview

  • Provide influencer and personnel partnership suggestions for new product development (NPD) targeting Gen Z consumers.

  • 4 Business Days

  • Full slideshow deck including:

    • Gen Z and NPD Market research

    • Competitive analysis and brand positioning

    • Go-to-market strategy

    • Three branded campaign concepts (safe/on-brand, trendy/Gen Z-focused, and risky/cost-efficient)

    • Influencer/personnel recommendations for each campaign concept

    • Influencer/UGC strategy.

  • The Jergens team is assembling resources to execute their preferred campaign to target Gen Z with their latest product development.

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