INDIA GAY
DIVERSE EXPERIENCE
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Overseeing the development and maintenance of a brand's image and reputation to drive growth and loyalty.
Brand positioning and innovation
Campaign implementation
Consumer analysis
Market research and analysis
New product development
Performance monitoring
Strategy development
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Conceptualizing and guiding the execution of creative strategies to effectively convey a brand's message and identity.
Campaign Ideation
Campaign Development
Maintaining brand voice and and objectives
Overseeing creative teams and production processes
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Utilizing online channels to reach, engage and communicate with target audiences effectively.
Campaign optimization
Content creation and management
Data analysis
Digital strategy development
External communication consistency
Social listening
Social media management
Website design and maintenance
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Creating and implementing new ideas or businesses to address market needs and drive growth.
Building teams
Conducting market research
Developing business models
Fostering a culture of creativity and risk-taking to drive innovation and entrepreneurial success.
Identifying opportunities
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Managing the reputation and communication of an organization with its stakeholders.
Campaign management
Copywriting
Crisis communication
Event planning and organizing
Influencer management
Media relations
Media training
Strategic storytelling
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Developing long-term goals and coordinating resources to achieve them efficiently.
Adapting strategies as neede to align with organizational objectives
Analyzing market trends
Devising action plans
Establishing timelines
Monitoring progress
Setting objectives
ABOUT INDIA
I am India Gay, a public relations professional with 5+ years of academic training and leadership experience. I excel in strategic storytelling, particularly through digital media, where I bring narratives to life. I thrive on hands-on engagement and delivering concrete results. I invite you to explore my creative portfolio and discover how I can assist your organization in reaching its professional objectives.
Certifications, Trainings and Programs
Social Media Marketing
Fundamentals of Media Relations
Microsoft Office
Fundamentals of SEO (Shopify)
SMS Marketing Strategy
Fundamentals of Social Media
Fundamentals of Digital Advertising
Email Marketing + Design