INDIA GAY

DIVERSE EXPERIENCE

  • Overseeing the development and maintenance of a brand's image and reputation to drive growth and loyalty.

    • Brand positioning and innovation

    • Campaign implementation

    • Consumer analysis

    • Market research and analysis

    • New product development

    • Performance monitoring

    • Strategy development

  • Conceptualizing and guiding the execution of creative strategies to effectively convey a brand's message and identity.

    • Campaign Ideation

    • Campaign Development

    • Maintaining brand voice and and objectives

    • Overseeing creative teams and production processes

  • Utilizing online channels to reach, engage and communicate with target audiences effectively.

    • Campaign optimization

    • Content creation and management

    • Data analysis

    • Digital strategy development

    • External communication consistency

    • Social listening

    • Social media management

    • Website design and maintenance

  • Creating and implementing new ideas or businesses to address market needs and drive growth.

    • Building teams

    • Conducting market research

    • Developing business models

    • Fostering a culture of creativity and risk-taking to drive innovation and entrepreneurial success.

    • Identifying opportunities

  • Managing the reputation and communication of an organization with its stakeholders.

    • Campaign management

    • Copywriting

    • Crisis communication

    • Event planning and organizing

    • Influencer management

    • Media relations

    • Media training

    • Strategic storytelling

  • Developing long-term goals and coordinating resources to achieve them efficiently.

    • Adapting strategies as neede to align with organizational objectives

    • Analyzing market trends

    • Devising action plans

    • Establishing timelines

    • Monitoring progress

    • Setting objectives

ABOUT INDIA

I am India Gay, a public relations professional with 5+ years of academic training and leadership experience. I excel in strategic storytelling, particularly through digital media, where I bring narratives to life. I thrive on hands-on engagement and delivering concrete results. I invite you to explore my creative portfolio and discover how I can assist your organization in reaching its professional objectives.

Certifications, Trainings and Programs

Social Media Marketing

Fundamentals of Media Relations

Microsoft Office

Fundamentals of SEO (Shopify)

SMS Marketing Strategy

Fundamentals of Social Media

Fundamentals of Digital Advertising

Email Marketing + Design